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New Webroot Program and Incentives

In addition to delivering attractive profit margins, Webroot's innovative new program includes access to the Channel Edge Partner Toolkit for all partners. This toolkit contains an innovative set of sales and marketing tools designed to help partners rapidly grow their business with Webroot support at every stage of the sales cycle, from customer education and prospecting, to successful deal closure.

 

Key elements of the Channel Edge Partner Toolkit include:

 


  • Web Content Syndication delivers product content, trial software downloads and whitepapers directly from a partner's website. Prospects can educate themselves on Webroot solutions and initiate a trial that links back to the partner. All of the information is updated automatically by Webroot, so partners and their prospects, always have the most current materials.
  • The Resource Center provides a wide range of pertinent sales and marketing materials directly to partner sales and marketing teams, giving them instant access to the information they need when they need it—without the hassle of remembering login information.
  • Social Syndication empowers partners to become a savvy security thought leader and influential voice in promoting security solutions and services to their prospects. Through this syndication module, partners can easily push fresh content and communicate with potential buyers through multiple social media sites.
Read the full press release here.
Here's some responses to the news from various publications:

 

Channelnomics

Webroot Reworks Channel Partner Program With Added Content, Social Hooks

By Chris Gonsalves


  •  End-user focused Web content syndication with automatically updated product descriptions, trial downloads and whitepapers made available directly from a partner’s website. Prospects can educate themselves on Webroot solutions and initiate a trial that links back to the partner.
  • A resource center to give partners access to sales and marketing materials.
  • Social syndication with updated content that allows partners to engage with potential buyers through a variety of social media platforms.
 

eChannelLine

Webroot reworks channel program to support partner-driven model

By Mark Cox


  • “Before this transformation, we sold mainly channel, but when we launched the new solutions, we sold a lot more direct than we had before,” Niller said.
  • “Within four quarters, 80% of our business was growing through the channel, a number that is up to 95% today,” Niller noted. “Since we were cloud based, we had particular success in the MSP space.”
  • “We have north of 1600 partners today, 1200 of which have come in in the last 18 months,” Niller said.
MSPmentor

Webroot's Channel Edge Reseller Program: Here's What MSPs Need to Know

By Dan Kobialka


  • Internet threat detection provider Webroot today unveiled a new program that delivers market-specific resources and tools to managed service providers (MSPs), distributors, system integrators and value-added resellers (VARs).
  • Partners now can leverage the Webroot Channel Edge Partner Toolkit's marketing and sales tools to reduce their operating costs and boost their profits, according to the company.
 

The VAR Guy

Webroot Launches Channel Edge Reseller Program

By Michael Cusanelli


  • Cloud-based threat detection provider Webroot released new details on its Webroot Channel Edge Reseller Program as the company looks to help grow its network of VARs, distributors, service providers and system integrators working in the small-to-medium-business SMB space.
  • “The modern threat landscape is increasingly more sophisticated and complex, with new malware emerging constantly,” said Bennett.
Earlier today, we got news of two more pieces of great coverage, this time, from two of the UK's top three channel publications.

 

1. Channel Pro: "Webroot enhances reseller programme with sales toolkit"

http://www.channelpro.co.uk/news/8583/webroot-enhances-reseller-programme-with-sales-toolkit

 

'"David Bennett, vice president of worldwide consumer and SMB sales at Webroot says: Our objective is to increase our network of highly-skilled and motivated partners with deep expertise in our products, so our users get the best experience possible from pre-sales evaluation to post-sales support."

 



 

(Source: Channel Pro)

 

2. Microscope: "Webroot goes for SME growth with channel partner programme"

http://www.microscope.co.uk/news/2240225308/Webroot-goes-for-SME-growth-with-channel-partner-programme

 

"The new programme has three main strands; web content syndication, a resource centre and social syndication. Partners can expect to receive updated content, sales and marketing material and the tools to communicate with potential buyers through multiple social media sites."

 



 

(Source: Microscope) 

 

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