Throughout 2016, many of the attacks and risks in the world of cybercrime followed “analog” crime: holding something for ransom/extortion, propaganda, theft, and identity scams. You might expect a cybersecurity vendor to see these trends as good for business, but in fact it’s the opposite. The modern world relies heavily on the internet and web applications for all types of transactions. For these technologies to continue advancing, users have to feel safe when they conduct those transactions online. That means those of us in the cybersecurity field are dealing with trust as our most valuable commodity. Erode the trust too deeply and many internet users will either take their business elsewhere, or try to avoid online transactions altogether.

 

Maintaining customers’ trust should always be the core of any cybersecurity provider’s strategy. In 2017, we plan to continue coming up with new ways to use our threat intelligence and cloud-based security platform to do just that. Here’s a look at what’s in store.

 

Read more from the Webroot Threat Blog