By Sam Sabri

 

Microsoft is rolling out the ability for developers to respond directly to reviews in the Windows Phone Store. Replying to reviews is a feature that we reported on before the Windows Phone 8.1 announcement and was later confirmed by Microsoft. Select developers have had the ability since April thanks to a phased rollout, but a wider rollout is taking place now.

 

Microsoft began the rollout plan in mid-April with a small pilot group of developers. Additional developers began to be invited in May, and each month developers were added to the group. This is a group most developers want to be in since you're able to respond directly to customer complaints and feedback. A useful tool to reach the majority of Windows Phone consumers who don't read enthusiast's sites.

 

Full Article.