Apple has taken more than 1m pre-orders in the United States for its highly anticipated wearable device, according to an estimate from Slice Intelligence.
Slice Intelligence gleans data from an opt-in service that allows it to glean information from receipts in users' e-mail inboxes. The company said that, of their 2m customers, 9,080 bought one or more Apple Watch.
Extrapolating from that data, Slice estimated that, in total, 957,000 US buyers ordered an Apple Watch over the weekend, at an average of 1.3 watches per person. This puts the number of Apple Watches actually pre-ordered in the US at more than 1.2m units.
"According to e-receipt data from a panel of 2m online shoppers, each Apple Watch buyer ordered an average of 1.3 watches, spending $503.83 per watch. Those ordering an Apple Watch Sport spent $382.83 per watch and those ordering the Apple Watch spent $707.04," said the report.
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