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With hybrids and 2-in-1s expected to be popular for the foreseeable future, and with many of them at the cheaper end of the market expected to be Intel Atom powered, making it easier for customers to simply assess Atom processor performance levels is a good move. Rather than having to understand processor SKU numbers a customer can quickly compare brands of Atom-powered devices weighing up all the other variables such as screen, storage, other features and price to get the best device.
Intel describes the new Atom 'brand levels' as follows:
- Intel Atom x3 processor provides basic, but genuine Intel level tablet and smartphone performance.
- Intel Atom x5 processor has more capabilities and features for consumers looking for a better experience.
- The flagship Intel Atom x7 processor provides the highest level of performance and capabilities for the Atom family.