Microsoft's Chinese partner confident Xbox can compete against Android consoles

by Michael Kan

 

China recently ended its foreign-made videogame console ban, opening the door for Microsoft to sell its Xbox. More low-end Android gaming consoles are coming to China. But Microsoft's local partner isn't worried, and expects the Xbox to sell well as a high-end gaming product. China recently ended its ban on foreign-made videogame consoles, clearing the way for Microsoft to sell its Xbox in the country. Last September, BesTV established a joint venture with Microsoft meant to focus on gaming and entertainment. Since then, both companies have been working to localize the Xbox product for the China, BesTV said in a stock exchange filing on Tuesday. "We believe that future profitability will be great", the company wrote.

BesTV, a local provider of Internet television services, is up against vendors of lower-end Android set-top boxes that can play games. But in the stock exchange filing, BesTV said it wanted to take a page from Apple, and position the Xbox as a higher-end product that mainstream consumers aspire for.

 

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