- By Ian Barker
Modern businesses spend a lot of money on customer service and on e-Commerce solutions, but often it seems that there's a disconnect between the two.
California-based company Altocloud has come up with a solution that combines machine-learning technology with real-time communications to predict the right time to interact with customers.
The software can determine the best answer to real-time decisions such as "will connecting this prospect to this sales representative now help them purchase today, or should we simply make a recommendation?" Since it's cloud based, the Altocloud software needs no extra infrastructure and is also integrated with existing marketing automation and e-commerce platforms.
"There is a better route to digital customer engagement than yesterday's 1-800 numbers, random chat popups and disjointed telephone conversations," says Altocloud CEO Barry O'Sullivan. "Our platform enhances existing marketing and sales software so that companies doing business online can reach out to prospects at a time when they're most interested, to drive increased sales".
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