Streaming services may rescue the Pay TV market

by Lucas Mearian

 

They're being used to attract younger subscribers. The North American pay TV market is highly saturated, and growth for individual service providers typically comes from churn rather than large numbers of new subscribers.

That led to a decline in pay TV subscriptions from 2009 to 2013. But, according to one analysis, boosts in network speed and bundling options that include Internet Protocol TV (IPTV) is leading market growth for the first time in a long time.

Last year, the pay TV market saw a 0.58% loss subscribers; this year, the market's expected to grow 0.14%, according to market research firm Strategy Analytics.

 

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