This AI tells you if your website is too cluttered

by Olivia Solon

 

Berlin-based artificial intelligence startup EyeQuant has developed a tool that will automatically judge how clean the design of your website is. The system was developed by teaching a computer to look at websites in the same way a human might. EyeQuant, founded by a team of neuroscientists, was building on work it had done on an Eye-Tracking tool that predicts how people will look at websites to create an inexpensive heat map. The service provides an inexpensive alternative to eye-tracking studies and is used by companies such as Google.

The Clarity tool was developed using largescale online experiments with human beings (more than 1,000), who were quizzed on the cleanness and elegance of different designs. This was combined with a list of key image features such as colour contrast, noise, entropy, luminance and contours in a machine learning process. This allowed EyeQuant to develop a tool that could predict how clear and organised a design would look to the human eye with 95 percent accuracy.

Users can enter in a URL or an image, and EyeQuant will rate the Visual Clarity of any design on a scale of 0 (chaos) to 100 (perfect). It also benchmarks results in relation to a Clarity Index of the 10,000 most visited websites in the world - Apple's iPhone online store gets a score of 94, meaning it's in the top one percent of the most visited sites in terms of clarity. At the lower end of the scale a cluttered car website called Lingscars.com achieved 0 out of 100. The average score for the top 10,000 sites is 47, with fashion sites and simple product sites like Dropbox scoring particularly highly.

 

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