by Zach Miners   July 21, 2014

 

Yahoo has reached an agreement to acquire Flurry, a mobile analytics company, as part of a push to grow its advertising revenue within its mobile products.

 

Flurry provides tools that help developers and publishers learn more about who's using their apps in order to better target them with ads. The information, including gender, age and location, helps Flurry play digital matchmaker between publishers and advertisers. The technology can be used to place banner, full-screen and video ads. T

 

he San Francisco-based company says it receives data from over 540,000 apps on 1.4 billion devices worldwide. Apps that use its technology include Skype, Pinterest and the BBC's news app, the company says.

 

Full Story