With 51% of internet traffic now bot-driven and a growing share of it malicious, organizations must prepare for an era of more evasive, AI-assisted automation.
April 21, 2025 By Kevin Townsend
AI is helping internet bot herders with greater scale, lower costs, and more sophisticated evasion techniques.
Bots on the internet now surpass human activity, with 51% of all internet traffic being automated (bot) traffic. Thirty-seven percent of this is malicious (bad bots), while only 14% are good bots. Much of the current expansion is fueled by criminal use of AI, which is likely to increase.
Within the bad bots there has been a noticeable growth in simple, but high volume bot attacks. This again shows the influence of AI, allowing less sophisticated actors to generate new bots, and use AI power to launch them. This follows the common trajectory of criminal use of AI: simple as the actors learn how to use their new capability, followed by more sophisticated use as their AI skills evolve. This shows the likely future of the bot threat: advanced bots being produced at the speed and delivery of simple bots. The bad bot threat will likely increase.