Google to rate down sites with aggravating pop-up ads

25th August 2016  by Lisa Vaas
 
Google said on its Webmaster Central blog on Tuesday that the majority of pages nowadays have text and content on the page that you can read without zooming.
 
But the company says it’s recently seen many examples of pages showing intrusive interstitials – as in, the content’s there on the page, and it’s available for Google to index, but you can’t see it because it’s covered up.
 
Users who are forced to very carefully click on the teensy-weensy “x” to get rid of the things, without accidentally clicking on the ad and opening whatever Pandora’s box that entails, don’t like these things, to say the least:
 
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