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Adblocker blockers move to a whole new level


Jasper_The_Rasper
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An interesting article and worth reading entire article.
 
1st February 2016  by Paul Ducklin
 
ADBLOCKERS CONSIDERED HARMFUL 
In theory, adblockers ought to be uncontroversial.
 
Some countries block the sites you are allowed to view (by law, in practice, or both), but we don’t know of any jurisdictions where you aren’t allowed to filter your own traffic by choice, over and above any minimum required by law.
 
But in practice, adblockers have turned into a contentious issue, because many sites that allow free access rely on ad revenue as their way of recovering what we’ll refer to as “the cost of free.”
 
As a result, people who use adblockers are seen as leeches, for want of a better word, who enjoy free content while suppressing any chance of the website making money out of ads.
 
Indeed, anti-adblocking site PageFair, in a joint press release with Adobe in August 2015, claimed that adblocking would cost the business world an astonishing $22,000,000,000 (yes, that’s 22 billion dollars!) in 2015.
But there’s a deeper aspect to this dilemma.
 
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