"We didn’t want to create just any other partner program," Darren Niller, senior director of worldwide alliance and channel marketing at Webroot, told eWEEK. "We wanted it to be unique by delivering an innovative set of sales and marketing tools designed to help partners rapidly grow their business with Webroot support at every stage of the sales cycle, from customer education and prospecting, to successful deal closure."

 

Another element of the toolkit is a resource center offering a range of sales and marketing materials, which include co-branded email campaigns and marketing collateral, competitive battle cards, on-demand training, social media tools and technical deployment information.

 

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