by Jon Russell , Josh Constine

 

 

Facebook’s advertising network is already a colossal business — it helped the social network bring in over $5 billion in revenue in its most recent quarter alone — but it is about to take a step towards become the internet’s advertising exchange after announcing that it will start showing ads to non-users across the web..

Previously, if you were either not a Facebook user or not logged into the social network, then Facebook advertising on third party websites or mobile apps — powered by the Facebook Audience Network — would not be visible to you. That all changes today. 

 

 http://techcrunch.com/2016/05/26/facebook-starts-selling-offsite-ads-targeting-non-users-too/