by Jon Russell , Josh Constine
Facebook’s advertising network is already a colossal business — it helped the social network bring in over $5 billion in revenue in its most recent quarter alone — but it is about to take a step towards become the internet’s advertising exchange after announcing that it will start showing ads to non-users across the web..
Previously, if you were either not a Facebook user or not logged into the social network, then Facebook advertising on third party websites or mobile apps — powered by the Facebook Audience Network — would not be visible to you. That all changes today.
http://techcrunch.com/2016/05/26/facebook-starts-selling-offsite-ads-targeting-non-users-too/
Facebook starts selling offsite ads targeting non-users too
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Well, it is not really surprising...extending the selling of information to non users is logical...if somewhat 'underhand'. Be interesting to see what Face book users (I am not one...;)) think of this and whether it causes them to reappraise their membership?
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