Alphabet Inc.’s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser, according to people familiar with the company’s plans.
The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.
Google could announce the feature within weeks, but it is still ironing out specific details and still could decide not to move ahead with the plan, the people said.
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Oh crap...more interference by Google...they have seen what Microsoft havce included in Edge and want a piece of that...but I would not trust them not to filter out the competition but let ads they have a vested interest in through...they are NOT to be trusted one bity IMHO. :@
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