by Lisa Vaas on June 16, 2014

 

Google's about to jump into the growing fitness data marketplace - a mosh pit that consumer advocates are already calling a privacy nightmare- to wrestle with Apple and Samsung for the data created by fitness trackers and health-related apps.

Sources told Forbes that Google's planning to launch its new health service, called Google Fit, at its Google I/O developers conference, held on 25 and 26 June 2014.

Google Fit will reportedly collect and aggregate data from popular fitness trackers and health-related apps via open APIs.

One source familiar with Google’s plans told Forbes that Google Fit would allow a wearable device that measures data such as steps or heart rate to interface with Google’s cloud-based services and to become part of the Google Fit ecosystem.

 

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