By Zach Miners | IDG News Service/ Posted on June 18, 2014

 

Mining personal data to deliver targeted ads is the lifeblood of Google's business -- and of many other online firms. But what if that data dries up at the source?

Google released an early version of a new tool recently that will provide full "end-to-end" encryption for email. It's a super-strong cloaking technology that scrambles messages before they leave their browser and keeps them that way until they're decoded by the recipient.

 

InfoWorld/ full read here/ http://www.infoworld.com/d/security/will-full-encryption-sideline-googles-targeted-ads-244556