In search of a social site that doesn't lie

Comment: I think its about time we have some competition with Facebook, this is a intereting article.
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By Mike ElganAugust 2, 2014 07:00 AM ET Computerworld - In a post on his company's blog this week, OKCupid co-founder Christian Rudder openly boasted, "We experiment on human beings!"
Rudder's post described a few of the experiments that the dating website had carried out. In one, OKCupid told people that they would be good matches with certain other people even though the site's algorithms had determined that they would be bad matches. That's right: The company deliberately lied to its users. OKCupid wanted to see if people liked each other because they have the capacity to make up their own minds about who they like, or if they like each other because OKCupid tells them they should like each other.
 
Don't like this kind of manipulation? Here's Rudder's response: "Guess what, everybody: if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site. That's how websites work."
 
ComputerWorld/ Full Article Here/ http://www.computerworld.com/s/article/9250109/In_search_of_a_social_site_that_doesn_t_lie