By Andrew Orlowski, 12 Jun 2014

 

Summary/

Microsoft has 18 months left to use the Nokia brand name on its smartphones and mutant Androids, according to leaked notes prepared for internal marketing guidance.

Microsoft bought Nokia's phones business in April. Ironically, Redmond can continue using the Nokia brand longest for the part of Nokia it bought but didn't really want - the dumbphones. Reports from the negotiations that culminated in a deal suggest that Microsoft (sensibly) wanted Nokia's HERE maps division, but not the legacy Series 40 feature phone business. Nokia, meanwhile (sensibly) wanted to get shot of the dumbphones, and keep HERE. In the end Microsoft was saddled with a high volume, low margin business.

 

The Register/ Full Read Here/ http://www.theregister.co.uk/2014/06/12/windows_phone_microsoft_internal_memo_leak/