Internet Explorer is not a popular name when it comes to browsers, and Microsoft has tried various things to boost brand recognition of their browser and improve its reputation. Recently, the company confirmed that Internet Explorer is going away for good. While speaking at Microsoft's Convergence yesterday, the company's marketing chief Chris Capossela said the company is looking for a new name and brand for their browser.

"We’re now researching what the new brand, or the new name, for our browser should be in Windows 10," said Capossela. "We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing."

 

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