Sony has developed a new storage tape that is able to hold up to 185 terabytes (TB) of data per cartridge.
Created with the help of IBM, Sony's technology allows for tapes that can store the equivalent of 3,700 Blu-ray discs.
The tape hold 148 gigabits (Gb) per square inch - beating a record set in 2010 more than five times over.
Storage tapes are typically used by businesses to hold huge amounts of data for a long time.
Analysts IDC predict that by 2020, global data storage will amount to 40 trillion gigabytes - around 5,200 gigabytes per person.
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