Yahoo sales sag with mixed results in ads

by Zach Miners

 

The company reported an increase in search revenue, with flat results in display. In an indication that CEO Marissa Mayer is not yet seeing dramatic results from her efforts to turn the company around, Yahoo's sales dipped slightly in its first quarter, amid some gains in its search advertising business. Revenue for the quarter ended March 31 was US$1.13 billion, Yahoo reported Tuesday, down 1 percent from the same period last year. Excluding traffic acquisition costs, revenue for the quarter rose by 1 percent, to roughly $1.09 billion, just beating expectations of analysts polled by Thomson Reuters.

Mayer said she was pleased by the company's revenue. The quarter, she maintained in the company's announcement, "was an early and important sign of growth in our core business". The company's quarterly net earnings, however, dropped by 20 percent to $312 million. Net earnings per share for the quarter were $0.29, down 17 percent.

 

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