Internet 'Do Not Track' system is in shatters

The lack of a standard has hamstrung the browser privacy tool
By Zach Miners May 22, 2014 06:26 AM ET Chalk up another victory for corporate surveillance: Five years after advocates came up with an easy way to let you browse the Web with just a little privacy, the Do Not Track system is in tatters and that pair of boots you looked at online last month is still stalking you from website to website.In 2009, a few Internet privacy advocates developed an idea that was supposed to give people a way to tell websites they don't want to be monitored as they move from website to website. The mechanism, which would eventually be built into all the major browsers, was called Do Not Track.
With a single browser setting, these advocates thought, users would be able to communicate a preference for their privacy. It would be easier than downloading add-on software or creating a blacklist of specific companies to block. Do Not Track, or DNT, would be the Web's version of the telemarketer Do Not Call list.
But today, DNT hangs by a thread, neutered by a failure among stakeholders to reach agreement. Yes, if you turn it on in your browser, it sends a signal in the form of an HTTP header to Web companies' servers. But it probably won't change what data they collect.
 
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