A new tool aims to find matches of video content owned by select creators.
By Zach MinersFacebook is improving its technology to better identify videos uploaded to its site without the permission of copyright holders.
The move comes amid an explosion in the amount of video viewed on Facebook, posted by regular users, publishers and advertisers alike.
Alongside the uptick in video content, copyright holders have complained about videos posted without their permission. A recent report by video marketing and social media consulting companies Tubular and Social@Ogilvy estimated that a majority of the most popular videos on Facebook were pirated.
On Thursday, Facebook said it would be deploying new video matching technology that will be available to a small group of partners. The tool, Facebook said, will let select media companies, multichannel networks and individual video creators identify matches of their videos posted across Pages, profiles, groups and geographies on the site.
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