July 30, 2020 By Robert Lemos
With data privacy important to almost every American, more than two-thirds of those surveyed say they don't trust companies to ethically sell their data.
Americans are increasingly concerned with how companies are using their data, with nine out of every 10 citizens wanting the government to take on a greater role in the protection of their information, according to a representative survey conducted by professional services firm KPMG.
The survey of 1,000 respondents in the United States found that nearly every American (97%) considers data privacy to be an important issue, with 87% labeling digital privacy as a human right. Yet more than two-thirds of respondents do not trust companies to ethically sell their information, and more than half do not even trust companies to use their information in an ethical way.