June 29, 2023 By Sergiu Gatlan
YouTube is currently running what it describes as a "small experiment globally," warning users to toggle off their ad blockers and avoid being limited to only three video views.
As first spotted by a Reddit user on Wednesday, YouTube now displays a pop-up that notifies ad blocker users targeted by this test that "video player will be blocked after 3 videos."
"It looks like you may be using an ad blocker. Video playback will be blocked unless YouTube is allowlisted or the ad blocker is disabled," the message adds.
"Ads allow YouTube to stay free for billions of users worldwide. You can go ad-free with YouTube Premium, and creators can still get paid from your subscription."
After receiving this warning, YouTube users will have only two options: to disable their ad blocker and allow ads or subscribe to YouTube Premium to get rid of all advertisements.
