January 9, 2025 By Pieter Arntz
Like many other data brokers, Gravy is a company you may never have heard of, but it almost certainly knows a lot about you if you’re a US citizen.
Data brokers come in different shapes and sizes. What they have in common is that they gather personally identifiable data from various sources—from publicly available data to stolen datasets—and then sell the gathered data on. Gravy Analytics specializes in location intelligence, meaning it collects sensitive phone location and behavior data.
One of the buyers is the US government who increasingly circumvents the need to get a warrant by simply buying what they want to know from a data broker. Ironic, given that the FTC sued Gravy Analytics after saying it routinely collects sensitive phone location and behavior data without getting the consent of consumers.
In the complaint last month, the FTC claimed:
“Respondents {Gravy Analytics and Venntel, a wholly owned subsidiary of Gravy Analytics) have bought, obtained, and collected precise consumer location data and offered for sale, sold, and distributed products and services created from or based on the consumer location data.”
